With 55 years of establishment and sales of 60 million vehicles, Dongfeng Motor has written a brilliant chapter in the history of China's automotive industry development. On September 19th, the "Gratitude Accompanies Dreams Together" Dongfeng Motor's gratitude to 60 million users and the launch conference of the new Lantu Dreamer were held in Wuhan.
Looking back on the past, in 1969, Dongfeng Motor, with the mission of "turning the automotive industry around", emerged in Shiyan, Hubei; In 1975, Dongfeng Motor's first independently developed basic 2.5-ton off-road vehicle (EQ240) was put into production; In 1978, the 5-ton civilian vehicle EQ140 was put into production, successfully achieving the "military to civilian" conversion; In 1987, Dongfeng Motor produced its 500000th car; After entering the new era, Dongfeng Motor strategically laid out and promoted its independent passenger car business, achieving a shift in product landscape from truck based to passenger oriented, with sales ranking among the top in the industry and accelerating independent innovation; In 2021, the "Dongfang Fengqi" plan and the "Technology Leap" action were launched, and the "three-year action plan for transformation and upgrading" was implemented to promote the rapid development of enterprises and present a new atmosphere. And created the "one, ten, one hundred, one thousand, ten thousand" in the history of China's automobile industry - achieving China's first independently built automobile factory, building China's first automobile enterprise with an annual output exceeding 100000 vehicles, constructing a 500 kilometer long automobile industry corridor, working with thousands of partners, and accompanying 60 million users to pursue and fulfill their dreams.
Nowadays, Dongfeng Motor is further building a "4+2" business layout with independent passenger vehicles, independent commercial vehicles, parts business, financial services, Dongfeng Nissan, and Dongfeng Honda as the system, orderly laying out overseas business, accelerating the construction of the four major product platforms for commercial vehicles, and promoting the transformation of new energy through passenger and commercial cooperation.
It is particularly worth mentioning that Dongfeng Motor is firmly committed to promoting high-level technological self-reliance and self-improvement, achieving independent control of technologies and resources such as new energy "three electricity", electronic and electrical architecture, vehicle grade chips, autonomous controllers, wheel motors, solid-state batteries, etc. The newly authorized invention patents have ranked first in the enterprise industry for two consecutive years, and it has focused on laying out three major platform architectures: quantum intelligence architecture, MTECH electric off-road architecture, and DSMA energy-saving architecture; Independently developed three power systems: Mach Power, Longqing Power, and Dongfeng Hydrogen Boat. In terms of product series, Dongfeng has formed a brand pattern covering luxury, high-end, and mainstream, such as the "Dongfeng Mengshi" brand for the luxury electric off-road market, the "Dongfeng Lantu" brand for the high-end new energy market, and the "Dongfeng Fengshen", "Dongfeng Yipai", and "Dongfeng Nano" brands for the mainstream market. From January to August 2024, Dongfeng Motor sold 530000 new energy vehicles, a year-on-year increase of 108.5%; The sales of domestic brand cars reached 873000 units, a year-on-year increase of 44.8%.
Looking towards the future, Dongfeng Motor insists on using technological innovation to polish the golden signboard of the Dongfeng brand. The "1+n" R&D system accelerates the improvement of R&D efficiency, and takes multiple measures to comprehensively promote independent new energy "leapfrog action", independent R&D "leapfrog engineering", commercial vehicle "leapfrog engineering", and component "leapfrog innovation engineering". In the field of electrification, we are deeply cultivating three technological routes: hybrid, pure electric, and hydrogen energy. In the field of intelligence, we will further achieve control over key core technologies in the areas of intelligent cockpit, intelligent driving, intelligent vehicle control, and intelligent ecology, focusing on areas such as autonomous vehicle grade chips, automotive operating systems, and advanced autonomous driving, to seize the competitive high ground of the "second half" of intelligence. The transformation and development are progressing steadily, and the layout of independent new energy vehicle brands, platforms, products, and core resources continues to improve. We are once again setting sail and pursuing our dreams in the tide of the times.
At this press conference, the new Lantu Dreamer, which represents Dongfeng's breakthrough in the backbone and is also the first model of Dongfeng's cooperation with Huawei, the "Dream Technology Castle", was officially launched. Since the launch of the first Dongfeng Lantu model in June 2021, the cumulative sales have reached 120000 units, with Lantu Dreamer delivering over 60000 units, ranking first in the high-end MPV market of Chinese domestic brands.
As a new energy MPV model, the all-new Lantu Dreamer creates an "artistic castle" with Chinese luxury elegance, and has obtained the industry's first and only C-NCAP five-star safety certification with comprehensive and advanced safety; It offers two intelligent solutions: Xiaoyao cockpit+Lantu Kunpeng intelligent driving, Huawei HarmonyOS cockpit+Huawei Qiankun intelligent driving 3.0, leading MPVs into a new era of intelligence and providing luxurious intelligent technology and comfortable driving experience.
